Our Team

Our team is here to assist you in any way necessary.


Jonathan E. Kennedy, Jr.   CLTC

In May 2002 Jonathan received his degree from Virginia Polytechnic Institute and State University in Housing, Interior Design, and Resource Management with a concentration in Family Financial Management. This program is a Certified Financial Planner (CFP) Board of Standards Registered Curriculum.  In September of 2005 Jonathan earned the designation of Certified in Long Term Care (CLTC) and is a multi-year qualifier for the Million Dollar Round Table.

In March of 2009 Jonathan started Endeavor Capital LLC to provide a different way in the financial services field. His goal is to change the way we do financial planning. The objecitve is to make financial planning a very intentional and deliberate event with a beginning and end.  The leadership Endeavor Capital offers is designed to provide our clients the ability to make sound decisions and be empowered to take control of their financial well-being.

As an advocate for my clients, friends and family I remain active in many community based organizations. I am very excited about my role as a Board Member with White Hot Ministries.  Click here to read about Jonathan in the news!


Betty Jo Cleaton, Client Advocate

Betty Jo Cleaton brings over 25 years of accounting, payroll and human resources experience to the firm. Prior to joining Endeavor Capital she was the Office Manager and Bookkeeper at a local law firm and has held a similar role at a financial institution in Richmond.

At Endeavor Capital, Betty Jo will be responsible for client service, compliance management, bookkeeping, and accounting. She studied Business Administration at Virginia Tech.
A native of Richmond, Betty Jo now resides in Midlothian with her family and dog. In her free time, she enjoys reading, watching football and basketball, planning trips for the future and watching the Hokies play.
Katie Kennedy marketing_Endeavor_capital_Financial ServicesKatie T. Kennedy, PMP, Chief Marketing Officer 
Katie Kennedy has held a variety of marketing and business development roles in various industries including legal, financial, and consumer electronics. Her experience is broad within this field and includes: launching multiple websites, managing million dollar marketing budgets, brand launches, print campaigns, search engine optimization efforts, event management, product development and launches, and project management.
Katie’s efforts within Endeavor Capital include managing the online efforts such as the website and search engine optimization, communications for the firm, client appreciation events, and business development.
Born in Pennsylvania, Katie graduated from Virginia Polytechnic Institute and State University in 2002 with a BS in Marketing Management from the Pamplin School of Business. She currently is a PMP (Project Management Professional). In her free time Katie enjoys many outdoor activities such as lacrosse, running, tennis, hiking, and biking. Most of all she enjoys spending time with her family.
"I'd rather look bad doing something hard, than look good doing something easy." - Tom Kelly